From Branding to Built Environment
Attitude Designs Co is the environmental design division of Attitude Agency LLC, bringing decades of branding and experiential marketing expertise into interior design for both commercial and residential clients.
Since 2006, we've been creating commercial environmental design as part of client branding under Attitude Agency — beginning with projects like Max's Taphouse in Baltimore, where we collaborated with owners Ron and Gail Furman to evolve one of Baltimore's favorite bars from a rowdy college party spot into an elevated establishment serving food to an evolving clientele.Working directly with Ron Furman, we took his impressive vision to the next level without losing the authentic character that made Max's beloved. The insight was powerful: create an atmosphere that was elevated yet approachable, sophisticated without becoming stuffy — still centered on being a destination beer bar that welcomed everyone. By refining the environment while preserving what people loved, we changed how they experienced and respected the space.
In 2017, we expanded into residential design-build through our partnership with Dospel Construction, applying the same environmental design philosophy to luxury homes. Today we serve both commercial branding clients and residential projects — utilizing professional design software, AI visualization, and comprehensive material sourcing to create spaces that resonate with how people actually want to live and work. We collaborate with architects, building designers, and engineers to deliver complete interior solutions.
Max's Taphouse, Baltimore (2006)
Commercial environmental design as part of client branding — collaborating with owners Ron and Gail Furman to realize Ron's vision while elevating one of Baltimore's favorite destination beer bars
Ron's Vision
Ron Furman's lifetime of collecting created the foundation — an impressive array of beer memorabilia, neon signs, and authentic taphouse character that defined Max's identity as a destination beer bar.
The challenge: evolve the beloved college party bar to serve an aging clientele and add food service, while remaining approachable and authentic — elevated without becoming stuffy, still centered on being a destination beer bar.
Our Skills & Expertise
At Attitude Designs, our skills and expertise encompass a wide range of craftsmanship and design disciplines. Our team excels in woodworking, specializing in bespoke butcher block countertops and upcycled furniture that combines artistry with sustainability. With a keen eye for detail and a commitment to quality, we ensure that every piece is meticulously crafted. Additionally, our experience in commercial environmental design allows us to create inspiring and functional spaces for retail, hospitality, and residential developments, tailored to meet the unique needs of our clients while leaving a lasting impression on their customers.
Eva Medcroft
Cameron Taylor
Cameron Taylor is a co-founder of Attitude Designs Co., where he oversees Sales and Procurement. With a strong focus on sales and workshop management, Cameron brings expertise in furniture refinishing preparation and countertop installations. His commitment to quality and attention to detail ensures that every project meets the high standards of craftsmanship that define Attitude Designs.
